The Business of Media in Television: McDonald's would like to present..... McTV!

This article from the Wall Street Journal states that

While the TV channel will generate advertising revenue from commercials, McDonald’s is hoping McTv will also encourage guests to eat inside, ordering seconds or desserts.

McDonald’s is miles ahead of its competition. From Reuters -

Wendy’s reported a 1.8% rise in quarterly sales which translates to $611 million. Analysts were expecting a 1.9% or a $618 million rise in sales. In contrast, McDonald’s reported a 5.5% gain in sales, exceeding analysts’ expectations.

So, McDonald’s is no longer competing with just Wendy’s or Burger King. They appear to have taken on diverse operations like Starbucks, Applebees and sports bars.

Reblogged from ksm310:

According to the LA Times, McDonald’s will be creating their own TV Network. In over 800 different McDonald fast food restaurants in Southern and Central California, new 42-inch flat screen televisions will be introduced to customers. The McDonald channel is being spearheaded by…